Home inspection marketing ideas is what comes to mind when inspectors realize business is slow. And if things are a little slow for you, here are a few home inspection marketing ideas to help get your telephone ringing.
Home Inspector Marketing Tip #1)
If you don’t have your Google+ page and profile setup yet, I’d encourage you to do that. This gives you an opportunity to show up twice on the Google search results page. It’s FREE to set this up for your home inspection business and Google gives you the opportunity to add your company logo, pictures of recent inspections — along with a description, multiple videos and more…. If you don’t have one of these pages setup, you’re missing out big time.
See screen shot below – notice it has over 100,000 views!
It doesn’t cost any money to set this up. The most important thing to remember is to fill out every single field when you setup the account. Most profiles are incomplete and by completing EVERYTHING, you’ll get that extra advantage over your competitor.
Go set up your home inspection business at the Google My Business website.
Home Inspector Marketing Tip #2)
Google Adwords is one of my favorite tools for inspectors. It’s absolutely the fastest and quickest way to get your home inspection business in front of targeted prospects that are actively searching for an inspector.
With Home Inspection SEO, it can take months for your home inspection website to rank on the front pages of the search engines. But with Pay Per Click advertising, your site can show up for local searches in as little as 30-minutes.
Also, keep in mind that Google AdWords isn’t the only game in town. Both Bing and Yahoo has a pay per click program as well. The benefit to that is it’s usually cheaper than the clicks you’ll get charged for on Google.
To get a more in-depth understanding of home pay per click advertising works, watch my Google AdWords for Home Inspectors video.
Don’t be afraid of Google Adwords … it works extremely well and a bunch of home inspectors are winning with it!
Home Inspector Marketing Tip #3)
Track and review analytics data from your website. I’m often surprised and shocked when I discover how few inspectors are tracking visits to their website. If you don’t have Google Analytics on your website, stop and do that now. This software is FREE and it allows you to track the number of visitors coming to your website. It’ll tell you which keywords they used to find you — it’ll tell you how long they stayed on your website, which pages they viewed, how quickly they bounced off your website, etc…
Once you know what’s happening on your home inspector website, then you can do ‘more of’ what’s working.
If you don’t look at this data, you won’t know what to do. For example, I was recently looking at an inspectors analytics not to long ago and discovered he had an 87% bounce rate… For those of you who don’t know what that means, it means that 87% of the people who landed on his website, clicked away without exploring other pages. In other words, they landed on the site and left fairly quickly.
An 87% bounce rate typically indicates there’s a serious problem happening somewhere…
– It could be bad quality traffic.
– It could be a poorly designed website.
– Maybe there’s flash on the homepage.
– Perhaps it’s taking long for the page to load up.
It could be a host of things… Which is why it’s important for you to track and analyze what’s going on. The data gives you the opportunity to fix and improve things. It allows you to test and see what’s working and what’s not working.
Data is everything… If you see that most of your visitors are coming from a certain keyword phrase, then you could create more related content. You could create a video with the same content and put on YouTube or Facebook.
You could take the time to go more indepth.
On one of my websites I quickly discovered my audience didn’t like video to0 much… Based on the data, I started writing more content and reports and conversions went up.
I would have never known if I wasn’t tracking results.
If your phone isn’t ringing and inspection sales have went down, take a look at your stats. If you find you’re only getting about 25 visitors to your website each month, then you’ll understand why you’re not getting any phones — and it’s because you don’t have any traffic coming to your inspection website.
I’ll be straight up with you. I’m not a BIG fan of home inspection marketing ideas … and here’s why!
The thing about ‘ideas’ is that we only do them when we think about them — it’s more of a quick fix to a problem that really never goes away. I think what you should be focusing on is home inspection marketing systems — not home inspection marketing ideas.
At least with a ‘system’ in place, it doesn’t work just one time — the system works for us non-stop like a machine.
So whether you’re out doing an inspection, or eating dinner with your family, the marketing system is working on your behalf without you having to put your hands on it. The system continues to bring in a steady flow of targeted leads and prospects into your marketing funnel.